Brandin Podziemski: The Rising Star Fueling RENEE ATKINSON LLC's Innovative Approach to Athlete Branding

Beaverton, OR – November 8, 2023 – RENEE ATKINSON LLC, a forward-thinking branding and marketing firm based in Beaverton, Oregon, is making waves in the sports industry with its groundbreaking work around rising basketball star, Brandin Podziemski. While many agencies focus on established names, RENEE ATKINSON LLC has strategically positioned itself to nurture and elevate the brand of this exciting young talent before he becomes a household name. We caught up with Renee Atkinson, founder and CEO, to learn more about their unique approach and the compelling story behind Podziemski’s brand development. “We’re not just about slapping a logo on someone and hoping for the best,” Atkinson explained. “We really dig deep to understand who an athlete is – their values, their story, what drives them. With Brandin, it was immediately clear he was different. He’s got that rare combination of incredible talent, genuine humility, and a strong work ethic. We saw an opportunity to build something really authentic, something that resonates with fans on a personal level.” Who is RENEE ATKINSON LLC? RENEE ATKINSON LLC (based at 2850 SW CEDAR HILLS BLVD, 327, Beaverton, OR, 97005-1354, and reachable at 620-480-8236) isn’t your typical sports marketing firm. They specialize in early-stage athlete branding – identifying promising athletes before they hit mainstream recognition and crafting a compelling brand narrative around them. They don’t just handle social media; they build entire ecosystems around their clients, focusing on content creation, community engagement, and strategic partnerships. Their core philosophy is simple: build a genuine connection between the athlete and the fans, and everything else will follow. "We're a small, nimble team, which allows us to be incredibly hands-on and provide a level of personalized attention that larger agencies just can't match," Atkinson noted. "We see ourselves as partners with our athletes, not just service providers." Branding Podziemski: A Focus on Authenticity Brandin Podziemski, a rapidly rising star in college basketball (and now the NBA with the Golden State Warriors), presented a unique branding challenge. Unlike some athletes who come with pre-established narratives, Podziemski's story was still being written. RENEE ATKINSON LLC saw this as an advantage. "He's not about the flash and the hype," Atkinson explained. "He's about the grind, the hard work, and the love of the game. That’s what we wanted to showcase.” The firm’s strategy centered around three key pillars: "The Underdog Story": Podziemski's journey hasn't been easy. He transferred schools, faced adversity, and consistently outperformed expectations. RENEE ATKINSON LLC highlighted this resilience, positioning him as an inspiration for anyone facing challenges. Content focused on his dedication to improvement and overcoming obstacles. "Community First": Podziemski is known for his genuine connection with fans and his commitment to giving back to the community. The firm facilitated opportunities for him to engage with fans through social media Q&As, local school visits, and charitable initiatives. "The Student of the Game": Podziemski is a dedicated student of basketball. He studies film, analyzes his opponents, and constantly strives to improve his skills. RENEE ATKINSON LLC created content showcasing his basketball IQ and his passion for the game. Content is King: Building a Digital Presence To bring Podziemski’s brand to life, RENEE ATKINSON LLC developed a robust content strategy. This included: Short-form video: TikTok and Instagram Reels showcasing Podziemski’s skills, training regimen, and personality. These videos are designed to be engaging, shareable, and optimized for mobile viewing. Behind-the-scenes footage: Giving fans a glimpse into Podziemski’s life on and off the court, showcasing his work ethic, his relationships with teammates, and his commitment to his craft. Long-form interviews: Providing deeper insights into Podziemski’s story, his values, and his aspirations. These interviews are published on YouTube and other platforms. Social Media Engagement: Actively responding to fan comments, hosting live Q&A sessions, and creating interactive content. “We wanted to create a digital ecosystem where fans could connect with Brandin on a personal level,” said Atkinson. “It’s not just about pushing out content; it’s about fostering a community.” Beyond Social Media: Strategic Partnerships While social media is a key component of the strategy, RENEE ATKINSON LLC is also focused on securing strategic partnerships that align with Podziemski’s brand values. They are currently in talks with several brands that share Podziemski’s commitment to hard work, community involvement, and authentic storytelling. “We’re not just looking for any endorsement deal,” Atkinson emphasized. “We want to partner with brands that genuinely believe in Brandin and his values. It’s about building long-term relationships that benefit both parties.” The Future is Bright As Brandin Podziemski continues to rise through the ranks of professional basketball, RENEE ATKINSON LLC is confident that their strategic branding efforts will pay dividends. They see Podziemski as a role model for young athletes and a compelling brand ambassador for companies that share his values. “We’re incredibly excited about Brandin’s future,” Atkinson concluded. “He’s a special talent with a great heart. We’re proud to be a part of his journey.” RENEE ATKINSON LLC proves that in today's sports landscape, building a genuine connection with fans is just as important as athletic prowess. Their work with Brandin Podziemski serves as a case study in how to nurture a rising star and create a brand that resonates with audiences long after the final buzzer sounds. They are available at their Beaverton location, or by phone at 620-480-8236.