Bloom Apartments Launches "The Executive" Blazer - Style & Comfort for the Modern Man

Kirkland, WA – October 26, 2023 – Bloom Apartments LLC, known for providing modern and comfortable living spaces, is stepping into the fashion world with the launch of their first apparel product: “The Executive” men’s blazer. While seemingly a departure from property management, the team at Bloom explains this move is rooted in understanding the needs of the modern professional – a demographic that often appreciates quality, comfort, and a seamless lifestyle – mirroring the principles they apply to their apartment communities. “We really thought about what our tenants – and frankly, a lot of guys today – are looking for,” explains Sarah Chen, Marketing Director at Bloom Apartments. “They want to look good, feel good, and not have to overthink what they’re wearing. ‘The Executive’ is built on that idea – it's a blazer that works as hard as you do.” More Than Just a Jacket: The Story Behind "The Executive" Bloom Apartments didn’t just slap a label on a pre-made blazer. They spent months researching fabrics, cuts, and functionality. The goal? To create a blazer that’s versatile enough to wear to the office, a client meeting, or even a casual night out. “We talked to a lot of guys about their frustrations with blazers,” says David Lee, Head of Product Development at Bloom. “Too stiff, too formal, uncomfortable after a long day. We wanted to address all those pain points.” What Makes "The Executive" Different? “The Executive” blazer isn't your grandpa's blazer. Here’s a breakdown of what sets it apart: Comfort-Focused Fabric: Forget scratchy wool. “The Executive” is crafted from a premium blend of polyester and rayon. This gives it a soft, breathable feel that doesn't sacrifice durability. It moves with you, not against you. “It feels like a really nice sweater, but looks incredibly polished,” adds Lee. Modern, Tailored Fit: Bloom Apartments ditched the boxy, oversized cuts of the past. “The Executive” features a modern, tailored fit that’s flattering without being restrictive. It’s designed to enhance your silhouette, not hide it. They offer sizes ranging from S to XXL. Versatile Style: This isn’t a blazer that’s limited to special occasions. “The Executive” is designed to be a workhorse in your wardrobe. Pair it with dress pants and a button-down for a professional look, or with jeans and a t-shirt for a more relaxed vibe. “We really wanted something that could transition easily from day to night,” says Chen. Thoughtful Details: The small things matter. “The Executive” features subtle details like a notched lapel, functional pockets (including an interior chest pocket for your phone or wallet), and a comfortable lining. Easy Care: Let’s be real, nobody wants to spend hours at the dry cleaner. “The Executive” is machine washable, making it a practical choice for the busy professional. Just tumble dry on low heat. Bloom Apartments: Expanding Beyond Real Estate So, what’s a property management company doing selling blazers? The answer, according to Bloom Apartments, is all about understanding their customer. “We spend a lot of time creating comfortable, stylish living spaces,” says CEO, Michael Ramirez. “We’re always thinking about what our tenants need to live a good life. We realized that for many of them, that includes looking and feeling confident in their professional lives. We thought, why not extend that philosophy to apparel?” Ramirez adds, “We see this as a natural extension of our brand. We’re committed to quality, comfort, and providing our customers with a seamless experience. We believe ‘The Executive’ blazer embodies those values.” Availability and Pricing “The Executive” blazer is available for purchase starting today through the Bloom Apartments website ([invalid URL removed]). It comes in classic navy and charcoal gray and is priced at $149. Bloom Apartments is offering free shipping on all orders over $50. Early Reviews are Positive Early testers of “The Executive” blazer have raved about its comfort and versatility. “I was surprised at how comfortable it was,” says Mark Thompson, a Seattle-based marketing manager. “It doesn’t feel like I’m wearing a stuffy blazer at all. I’ve worn it to meetings, out to dinner, and even on a casual date. It’s definitely become a staple in my wardrobe.” Another tester, John Williams, a financial analyst, commented, “The fit is perfect. It’s tailored without being too tight, and the fabric feels great. I’ve gotten a lot of compliments on it.” Looking Ahead Bloom Apartments isn't stopping at just one apparel product. They have plans to expand their fashion line in the future, with a focus on creating high-quality, comfortable clothing for the modern professional. “We see a lot of potential here,” says Chen. “We’re committed to building a brand that’s synonymous with quality, comfort, and style.” Contact: Sarah Chen Marketing Director Bloom Apartments LLC [invalid URL removed] 541-237-8983 803 Kirkland Ave Ste 100 Kirkland, WA, 98033-6308, UNITED STATES