Bloom Apartments Partners with Style Forward to Launch the "Executive Comfort" Blazer Line

Kirkland, WA – November 8, 2023 – Bloom Apartments LLC, a leading provider of modern apartment living in the Pacific Northwest, today announced a surprising, yet exciting, new venture. Stepping outside the realm of real estate, Bloom has partnered with Style Forward, a design and manufacturing firm specializing in men's apparel, to launch the “Executive Comfort” blazer line – a collection of blazers designed for the modern professional who values both style and ease. Now, you might be thinking, “An apartment company…making blazers?” We get it. It seems a bit out of the blue. But at Bloom Apartments, we’re all about understanding what makes a comfortable, fulfilling lifestyle. We realized a big part of that is how people feel, and what they wear significantly impacts that. We noticed a gap in the market: a lot of blazers are either super stuffy and uncomfortable, or too casual for important meetings. We wanted something that bridged that gap – something you could genuinely live in, while still looking sharp. “We spend so much time focusing on creating comfortable homes for our residents,” explains Sarah Chen, CEO of Bloom Apartments. “We started thinking, what else makes people feel good in their everyday lives? Clothes! And specifically, we kept seeing guys walking around, looking great but visibly uncomfortable in their blazers. That sparked the idea. We wanted to create a blazer that felt as good as coming home to a comfortable apartment.” What Makes the "Executive Comfort" Blazer Different? The "Executive Comfort" blazer isn't just another piece of clothing. It’s built on three core principles: comfort, versatility, and a modern fit. The Fabric: Forget itchy wool and restrictive materials. These blazers are crafted from a high-quality, breathable blend of materials (precise composition details available on the product website). It's soft to the touch and moves with you, not against you. We’ve tested this thing extensively - believe us, it feels good. It's designed for all-day wear, whether you're in a boardroom, at a networking event, or just grabbing coffee. The Fit: We ditched the overly boxy, traditional blazer shape. The “Executive Comfort” blazer features a modern, tailored fit that’s flattering without being constricting. We worked with a team of fit experts to ensure it looks great on a range of body types. It's not too tight, not too loose – just right. We also offer a range of sizes, because a good fit is everything. The Details: We didn’t skimp on the details. From the carefully selected buttons to the subtle pocket placement, everything has been considered. We’ve included interior pockets for your phone and essentials, and a lightly structured shoulder that provides a polished look without feeling rigid. We even added a discreet loop for attaching your tie clip. Versatility is Key: This isn’t a blazer you’ll only wear to formal events. Pair it with chinos and a polo shirt for a smart-casual look, or dress it up with dress pants and a button-down shirt for a more professional setting. The "Executive Comfort" blazer seamlessly transitions from work to weekend. Bloom Apartments & Style Forward: An Unexpected Partnership So, how did an apartment company end up designing a blazer? It started with a shared commitment to quality and a desire to create products that genuinely improve people's lives. “We were looking for a partner who understood our vision for creating comfortable, stylish clothing,” says David Lee, Founder of Style Forward. “Bloom Apartments, surprisingly, really got it. They understood the importance of comfort and versatility, and they were willing to invest in high-quality materials and craftsmanship.” Style Forward brought their expertise in apparel design and manufacturing to the table, while Bloom Apartments provided valuable insights into the needs and preferences of the modern professional. The result is a blazer that is both stylish and functional, designed for the way people actually live. Availability & Pricing The "Executive Comfort" blazer is available for purchase now at [website address will be here]. It’s offered in three classic colors: navy, charcoal gray, and a versatile olive green. Pricing starts at $199. For a limited time, Bloom Apartments residents will receive a special discount on their purchase. (See website for details). Looking Ahead Bloom Apartments and Style Forward are already exploring opportunities to expand the "Executive Comfort" line with additional apparel items. “We’re excited about the potential of this partnership,” says Sarah Chen. “We believe there’s a real demand for clothing that is both stylish and comfortable, and we’re committed to delivering products that meet that need. We’re not just building apartments, we’re building a lifestyle.” Contact: Mark Johnson Marketing Director, Bloom Apartments LLC [email protected] 541-237-8983 803 Kirkland Ave Ste 100, Kirkland, WA 98033-6308